Plan International Australia has released their ‘Gender Compass’  – a study revealing what ordinary Australians really think about gender equality conducted in mid-2023. Gender Compass segments the Australian public into 6 groups according to their beliefs, policy preferences and behaviours in relation to gender equality.

The findings reveal that 77% of us agree that we benefit from an equal and fair society, but the community isn’t unified on the magnitude of change required to get there. In fact, 59% of people believe that we have already achieved – or are close to achieving – gender equality.

Plan International Australia CEO, Susanne Legena, said the study was “a pulse-check” and also a “wake-up call”. Plan believes is critical to shift social norms to build a more gender-equal society. Gender Compass is a tool through which targeted communications can be designed to effectively shift the dial.

Download the full report , a summary of the six segments or a 1 page report summary