CLOSING THE DEAL ON WOMEN IN SALES

28 Jun 2023 12:04 PM | Jean Murray (Administrator)

According to the WGEA Gender Equality Scorecard, women comprise only 41% of managerial roles across all professions and the same is true in sales, with only 38% of manager roles being occupied by women. Additionally, the most recent pay gap data shows women, on average earn $26,596 less than men each year, so even though there are more women entering sales roles, they aren’t being equally rewarded for sales success. 

Smart Company’s article, Closing the deal on women in sales, reports that sales roles, like many other professions, have long been the domain of men who have used their role as a stepping stone for many to launch a successful career as a business leader. In Australia, that gender imbalance may be changing, with recent data showing a relatively equal number of females and males now in general sales roles. However, it hasn’t moved up the pipeline yet, and there is still a very obvious imbalance in the number of female leaders.  

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