Generation F - Attract
Engage Retain
Generation F is one of the
largest groups ever discussed in a report – working women, and those
wishing to return to work, aged 16-65. The report - Attract, Engage and Retain
– released last week by the Equal Opportunity for Women in the Workplace
Agency highlights the competition for both the recruitment and retention of
staff. Marilyn Forsythe, President
of BPW Australia, welcomed the release of the report that identified this group,
hitherto overlooked, as an under used and untapped source of talent.
ÒWe know that women are
ambitious, but they have numerous competing demands,Ó Ms Forsythe said. The
report confirmed that women still carry the bulk of household and caring duties
and suggests that change is required in work place culture if women are to be
attracted and retained. ÒThey are claiming their right to true equality for
both pay and promotion,Ó said Ms Forsythe.
Attract, Engage and Retain
reflected two of the key findings from the ÒTalk About WorkÓ project conducted
by Security4Women in 2006, namely that women need access to mentoring
opportunities in the workplace and beyond and also that women need adequate
paid family leave entitlements, quality affordable childcare, and flexible
workplaces that cater for balance in work and family.
As BPW represents both
employers and employees, Ms Forsythe commended the EOWA for its suggestions to
employers on how to make their organisations more attractive: it served the
dual purpose of also assisting women in identifying the sort of employer who
could most easily accommodate their needs.
For more information contact
Marilyn Forsythe
BPWA President
About BPW
Business and Professional Women (BPW) is an international
organisation that educates and informs women, undertaking
research and projects aimed at improving the status of women. BPW
lobbies governments at all levels including the United Nations where
it holds Special Category Status on current and emerging issues of importance
to women. www.bpw.com.au
Marilyn
Forysthe BPWA
President MOB:
0412 259 656